Creating Research Focus for Outbound Sales Development

One of the big outbound prospecting challenges that exists when doing account research is knowing what information is helpful and what isn't.

It's also important to know when enough is enough when researching accounts. That way you're focusing on what can help drive engagement while avoiding falling prey to analysis paralysis.

This content (video + bonus slides) will guide you through the most critical steps and best practices for gathering and taking action on account research!