Effectiveness Metrics for Sales Development

Command over the Sales Development business goes beyond sheer volume of activities.

Command over the Sales Development business means understanding what it takes to be effective at the individual, team and departmental level.

This Effectiveness Metrics for Sales Development matrix:

• breaks out the primary effectiveness categories of email, call, prospecting and meeting
• provides insight into how to calculate the metrics per effectiveness category, and
• what actions to take to improve a metric

Pair this guide up the Issues Diagnosis document (in the Survival Guide)!